In the Marketing and Social Media Marketing course, students will learn the basics of traditional and social media marketing as they apply to today’s global business environment. In the digital age, marketing and social media marketing are increasingly becoming synonymous and together can make up a robust marketing plan that engages customers and builds brand recognition.

 

In this course, students will learn about different types of marketing and marketing strategies, along with how to effectively evaluate consumer behavior in order to communicate with customers effectively. Topics such as pricing, distribution, and ethics and social responsibility will be covered. At the conclusion of the course, students will be able to use their knowledge to develop an effective international marketing plan as well as how to evaluate its success.