The Artificial Intelligence in Sales & Marketing course explores the
current and potential uses of Artificial Intelligence (AI) in marketing and sales, along
with potential benefits and concerns. Students will learn about the latest AI technologies
and their applications in customer segmentation, targeting, and personalized marketing.
The course will cover topics such as predictive analytics, chatbots, recommendation
systems, and natural language processing and how these tools can be used effectively to
save time and increase results. Students will also learn about the ethical and privacy
implications of using AI in marketing and sales.